Giving Perspectives | United Way of Greater Richmond & Petersburg

Giving Perspectives

We hear much about how millennials work, shop, and think differently than any generation ever before. This includes how they give, advocate and volunteer.  A recent article in the New York Times outlines how millennials are redefining philanthropic giving as they care more about causes than institutions.

As a 31 year-old, I am a “millennial” but like most, the term does not resonate with me. Too often, articles focus on generational differences and how companies can sell products to this entirely new form of person, the “millennial.” As one example, the Wall Street Journal made the case that there is “a generational gap to giving,” with a study that shows that 29% millennial (ages 18-37) compared to 24% of baby boomers (ages 50-68) and 24% of “matures” (age 69-plus) believe people have a personal responsibility to make the world a better place by being actively involved with various issues and causes. However, I do not think 5% is “a gap.”  We could read the same data point a different way: we have more in common and a small but interesting difference is shaping the contours of philanthropy.

Join us to hear some personal giving experiences and discuss how generational perspectives shape giving. Register now for United Way Young Leaders Society, “Think + a Drink: Giving Tuesday” Tuesday November 29, 2016 at 5:30 p.m. where longtime United Way supporter, Mark Mullinix, First Vice President and Chief Operating Officer at the Federal Reserve Bank of Richmond and AnnMarie Wakely, United Way Young Leader and Research Equity Associate at Thompson, Siegel & Walmsley, will discuss their perspectives on giving.

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