Getting Started on Your Workplace Campaign

Whether you’re at a small business, a major corporation or even a nonprofit organization, you can join the hundreds of local businesses and organizations that support United Way of Greater Richmond & Petersburg through workplace fundraising campaigns each year. And, you’re not in this alone. We pair every company with a United Way Campaign Manager who will help you with the planning and execution of your workplace campaign to make it fun, engaging and memorable for your colleagues. 

 

Plan Your United Way Campaign in Three Easy Steps!

A Blacksburg native, James has been working for local United Way offices for more than 25 years, and he has been President & CEO of United Way of Greater Richmond & Petersburg since 2015.

James Taylor, President & CEO
jt@yourunitedway.org | (804) 771-5828

Use these tips for choosing your campaign dates:

  • Avoid common vacation times.
  • Consider the best time of year for philanthropy within your organization.
  • Choose a time when top leadership is available.
  • Avoid major deadlines or busy periods within your organization.
  • Consider the size of your company when determining campaign length. 1-2 weeks is recommended for companies with up to 250 employees, while larger companies may need more time.

The role of the Employee Campaign Manager (ECM) is to help build a bridge between the workplace and United Way of Greater Richmond & Petersburg’s mission. ECMs are responsible for leading and shaping a workplace campaign to best fit their organization’s culture – and to have fun while doing it! An ideal ECM is well-known in their organization, creative and organized. ECMs will partner with their United Way Campaign Manager to plan and execute a successful fundraising campaign.

 

Connect with your United Way Campaign Manager!

United Way Campaign Managers will be paired with your Employee Campaign Manager to ensure that the campaign process is smooth, stress-free and fun! United Way Campaign Managers can help in a variety of ways, including:

  • Making a presentation to share with your employees about United Way’s work in the community.
  • Talking through our resources that will guide you through the planning process.
  • Providing you with materials like videos, infographics and print materials to promote your campaign and raise awareness about United Way’s local work.
  • Coordinating volunteer opportunities to engage your colleagues in service projects.
  • Inviting you to trainings where you’ll have an opportunity to connect with and learn from other companies that run United Way campaigns.
  • And much more! 

 

We want to support your company’s commitment to our community. Fill out the contact form below and a United Way representative will be in touch to help you get started. 

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Success Story:

NewMarket Corporation

“If you know me, you know I like to get things done the right way,” said Jennifer, NewMarket’s United Way Employee Campaign Manager. “I really leaned on United Way staff’s expertise in how we could make this the best campaign yet and I think we were incredibly successful.”

Jennifer and her team partnered  with United Way to make their campaign fun, engaging and memorable for their colleagues. Read about the strategies they implemented and how their campaign grew here.