United Way Announces the THRIVE Financial Stability Collaborative Grant Competition

August 15, 2019 – United Way of Greater Richmond & Petersburg understands a key step on the journey to success for individuals and families is achieving financial well-being. Financially stable families lead healthier lives, do better in school and build stronger communities.

THRIVE, the regional financial stability collaborative led by United Way of Greater Richmond & Petersburg, was created to enhance collaboration, information-sharing and capacity building among local programs and organizations that assist low- to moderate-income residents achieve financial stability and create wealth equity in our community.

Outlined in our Financial Well-Being Continuum are key elements of programming we believe supports individuals and their families on their journey to financial well-being.

  • Financial Crisis. We help households address immediate needs in times of crisis by providing short term assistance on essential items like food, rent, utilities and prescriptions.
  • Financial Capability. We provide education that enables individuals and families to make informed financial choices and manage their money and credit wisely.
  • Financial Resilience. We ensure households are knowledgeable and equipped to handle life transitions and financial stress by building savings, managing credit responsibly and developing healthy relationships with financial institutions.

Grant Opportunities

Under the leadership of United Way of Greater Richmond & Petersburg, THRIVE is making $15,000 available in grants to expand the capacity of local financial stability service providers to assist individuals and families reduce or eliminate barriers to achieving financial well-being.

Funding will be awarded in the form of THRIVE Mini-Grants of not more than $5,000 for small capacity-building improvements, and is open to non-profit, public sector, education and other organizations in United Way’s coverage area.

THRIVE Mini-Grants are made possible with the support of Capital One.

How to Apply

To apply, click here and follow the sign-in instructions.


The deadline to apply is Friday, September 20, 2019. United Way expects to announce the grant awards by December 1, 2019. The funding period runs from January 1, 2020 to December 31, 2020.

Contact Information

For more information on the grant competition, please contact:

Cynthia Coleman
Director of Community Investment

To join the THRIVE Service Provider Network and thereby receive information about other financial stability news and resources in the future, please contact:

Cara Cardotti
THRIVE Collaborative Manager
(804) 775-6433

If you have questions about the online grant application process, please contact:

Michael Mallett
Senior Director of Research & Evaluation
(804) 771-5870