Greater Richmond Campaign for Grade-Level Reading

The Campaign for Grade-level Reading partners with school districts, nonprofits, corporations and other organizations to collectively increase third grade reading proficiency across the Greater Richmond and Petersburg region.

Get Involved


United Way Literacy Kits

Throughout the year, we collect and assemble more than 1,000 United Way Literacy Kits that are distributed to students in our region. Each kit includes schools supplies, an age-appropriate book, information for parents and supplies for children. Get involved.

Steps to Success Early Learning Trails

United Way builds and installs educational trails in local parks. These trails help parents, caregivers and communities use everyday moments outdoors to boost school readiness of children in their preschool years. These interactive trails contain 10 signs with expert-approved learning games, each with fun and easy activities for children and adults to do together. Learn more.

Richmond Youth Program Quality Intervention

The Richmond Youth Program Quality Intervention (YPQI) is a partnership between United Way of Greater Richmond & Petersburg and the Mary and Frances Youth Center at VCU, dedicated to providing a continuous quality improvement process to local youth serving organizations. Our research-validated assessment tool guides us in providing targeted professional development trainings to encourage the use of best practices when working with students in after school programming. The current cohort includes over 25 non-profits in the greater Richmond area, helping 47 different sites to assess, plan and improve their youth programming. Those sites serve 5000+ youth annually. Learn more.

Take Action


You can volunteer to help our local United Way increase early literacy in several ways. Help us create and distribute Literacy Kits, install Early Learning Trails and more! Keep an eye on our Volunteer page for upcoming opportunities.


Visit our Donate page to make a gift to help us continue this work in the months and years to come.