Our Funding Process

We believe in comprehensive solutions to combat our region’s most pressing issues.

Through our Steps to Success grants, local nonprofit agencies can apply for funding to help us reach a common goal of bettering our communities.  Every program funded through a Steps to Success grant is monitored, evaluated and measured for effectiveness. In this way, United Way validates that investments get results and make a difference where it matters most. Click here to see a list of our funded partners.

United Way relies on volunteers to support the funding process. The Community Impact Council is staffed by a group of dedicated volunteers. Learn more about this important group here.

Funding is made possible through the generous gifts from donors who give through workplace campaigns or make individual gifts. Learn more about making a gift to United Way, organizing a workplace campaign at your company or joining one of our giving societies.

Equity Definition & Equitable Grantmaking

United Way of Greater Richmond & Petersburg defines equity as the intentional inclusion of everyone in society. Equity is achieved when systemic, institutional, and historical barriers based on race, gender, sexual orientation, and other identities are dismantled and no longer predict socioeconomic, education and health outcomes. 

Equitable grantmaking is the intentional inclusion of all organizations in the grant application process and funding decisions, regardless of size, capacity or location within our service area. 

Steps to Success Impact Grant proposals were due February 25, 2022. Proposals submitted after the deadline will not be considered for 2023 funding.

  • The program proposal must request at least $25,000 in grant funding 
  • The applying organization must be one of the following: 
    • Private non-profit organization with a 501(c)3 tax-exemption 
    • Organization with a 501(c)3 tax-exempt fiscal sponsor 
    • Coordinating entity or coalition that meets either of the above 501(c)3 criteria 
    • Faith-based organization with a separate 501(c)3 that offers programs/services to the general public and does not restrict access to services based on religious affiliation or require participation in religious activities 
  • The applying organization must:
    • Provide health and/or human services that align with at least one of United Way’s Steps to Success 
    • Be located within or primarily serve residents of United Way of Greater Richmond & Petersburg’s coverage area (Charles City, Chesterfield, Colonial Heights, Dinwiddie, Goochland, Hanover, Henrico, New Kent, Petersburg, Powhatan, Richmond) 
    • Be in compliance with all anti-terrorism law requirements 
    • Comply with all applicable federal, state and local laws and regulations relating to its business, including but not limited to its fundraising, accounting and payment of taxes 
    • Have a Board of Directors which governs, establishes and enforces policy, meets at least quarterly and to whom the Chief Professional Officer (or Executive Director) reports 
    • Have at least one paid employee 
    • Have been in existence for at least 36 months 
    • Be registered with the Virginia Department of Agriculture and Consumer Services to engage in fundraising in the Commonwealth of Virginia OR be in receipt of an official exemption 
    • Provide services in a manner that complies with all federal, state and local laws regarding discrimination 
    • Operate in policy and practice without discrimination based on age, race, religion, gender or gender identity, sexual orientation, economic status, disability, cultural heritage or national origin (subject to appropriate limitations based on agency’s scope of service) 
    • Agree to conduct an annual United Way campaign among agency staff and board members 
  • The agency must NOT: 
    • Have a primary mission related to: 
      • Advocacy or lobbying 
      • Arts or cultural 
      • Animal service 
      • Environmental issues 
    • Be an educational institution including public or private schools, colleges and universities 
    • Be a government entity (except for by explicit invitation from United Way) 
    • Use grant funding for: 
      • Capital expenses 
      • Endowments 
      • Events or sponsorships 

You can find a full guide to submitting an application here. This document will walk you through each step of the application process.

Apply Now

For assistance with accessing Foundant (the application system), contact Leanne Petroziello at petroziellol@yourunitedway.org.

For more information on United Way’s funding process, contact:

Leanne Petroziello
Community Impact Coordinator
United Way of Greater Richmond & Petersburg