Community is built on character.
Our team is a dedicated group of passionate professionals committed to enhancing the well-being of everyone in our community. With expertise spanning business, social work, and beyond, they bring diverse skills and perspectives to create positive change.
Barbara Couto Sipe
President & CEO (804) 771-5828
Meet our President & CEO
Barbara Couto Sipe serves as the President and CEO of United Way of Greater Richmond & Petersburg, bringing a wealth of experience in nonprofit leadership and community impact. Prior to this role, she led NextUp RVA, a nonprofit dedicated to connecting Richmond Public School and City teens with high-quality afterschool enrichment programs. Barbara also previously served as Vice President of Community Impact and Director of Smart Beginnings Greater Richmond at United Way. A proud graduate of Virginia Commonwealth University, she holds a Bachelor of Social Work and remains deeply committed to driving meaningful change for individuals, families and communities across the region.
Linzy George
Vice President, Strategy & Communication (804) 771-5866
Shelia Pleasants
Senior Director of Resource Development (804) 771-5837
