Workplace Campaigns

Help us create a world where everybody has an opportunity to succeed.  

Hundreds of companies across the Richmond and Petersburg region have chosen to invest in United Way’s community impact because we understand that corporate philanthropy is a key driver in achieving business continuity, productivity and profitability. United Way serves as a trusted corporate social responsibility extension to your organization, enabling you to address the increasing expectations of your internal and external stakeholders, positively impact the community and achieve successful business outcomes.

What are workplace campaigns?

United Way workplace giving campaigns bring your employees together to tackle our community’s most pressing challenges. No matter your size or industry, you can run a successful campaign – one that benefits your organization as much as the causes you care about. 

Benefits of starting a campaign with United Way of Greater Richmond & Petersburg:

  • Realize your organization’s corporate social responsibility (CSR) goals. 
  • Gain exclusive access to unique volunteer opportunities that benefit our entire region.
  • Provide rewarding team building while raising funds for critical areas of need. 
  • Learn firsthand about our region’s most urgent needs—and how you can help.

United Way staff will assist you in building a tailored campaign that fits your company’s unique culture. We work with your team every step of the way — providing resources, tools and extra hands to keep the energy high. Employee giving campaigns are known to boost morale and provide a fun and rewarding experience.

Why workplace campaigns?


Workplace campaigns are a fun and convenient way for employees to have a significant impact on their community. Many companies use workplace campaigns as an employee appreciation tool, as well.  


Partnering with United Way of Greater Richmond & Petersburg is a clear statement that your organization is committed to helping everyone in our community and reinforces your reputation as a good corporate citizen.


By raising money that stays here in Greater Richmond & Petersburg, you are improving the lives of people right in your backyard and addressing a variety of challenges through one strategic partnership.  

New to campaigns?

We’re here to help.

Use our campaign introduction page as a guide for moving forward. This page includes 3 steps for getting started and information on connecting with United Way for additional support.

Guides and Resources

Each campaign is different and intentionally tailored to your organization’s unique culture and identity. Setting up and running a campaign is simple, and a United Way staff member will work directly with you to make the most of this partnership. 

Raise awareness of your brand while supporting your community. We have a variety of sponsorship opportunities year-round to help keep your business top-of-mind for many in our region.

  • United Way Literacy Kits | $300+ Investment
    • Throughout the year, we collect and assemble more than 1,000 United Way Literacy Kits that are distributed to young learners in our region. Each kit includes school supplies, an age-appropriate book, information for parents and supplies for children. 

  • Steps to Success Awards | $1,000-7,000 Investment
    • This event recognizes outstanding individuals and corporate partners who have gone above and beyond to improve our region by supporting our work in the community. In its inaugural year, the event brought together 300+ guests at the historic Jefferson Hotel.

  • Kindergarten Countdown Camp | $1,000-20,000 Investment
    • Kindergarten Countdown Camp is a free summer learning program for rising kindergarten students with little to no preschool experience. Taught by licensed teachers, this program prepares students and their parents for a successful start to kindergarten. 

  • Early Learning Trails | $4,000-5,000 Investment
    • United Way builds and installs educational trails in local parks and other community spaces. These trails help parents, caregivers and communities use everyday moments outdoors to boost school readiness of children in their preschool years. These interactive trails contain 10 signs with expert-approved learning games, each with fun and easy activities for children and adults to do together. 

  • Volunteer Income Tax Assistance | $10,000-12,000 Investment
    • United Way’s Volunteer Income Tax Assistance (VITA) program offers free tax preparation services for families and individuals with income of $60,000 or less. Companies can sponsor a VITA site throughout Greater Richmond and Petersburg. 

There are a million ways to be hands-on when it comes to helping your community. We will work with you to coordinate volunteer opportunities in areas that matter most to your employees. 

  • Reading for Resilience
    • Read books to elementary school students and guide them through crafts and activities that reinforce lessons learned in the stories. 

  • United Way Murals & Beautification Projects
    • We will help you identify hands-on projects that will help spruce up places in our community like schools, parks and more. 

  • Little Free Libraries
    • Volunteers can assist in re-stocking stands with free books that are placed throughout Greater Richmond and Petersburg. 

  • Building Connections for Better Health
    • Older adults and United Way volunteers will work to complete a community service project that helps them stay socially connected.

For upcoming volunteer opportunities for individuals, please visit our volunteer page.

Browse print and online resources for every step of your campaign process. Also included in this inventory are virtual resources, complete with Zoom backgrounds, videos, presentation slides and more!

United Way’s e-Pledge campaign management system is a convenient alternative to paper pledge forms. It is highly secure and will provide your colleagues with a quick and easy giving experience. e-Pledge allows you to view your company’s campaign from a dedicated, secure website, providing one central point for all campaign information.  

e-Pledge offers an easy-to-manage processing system and gives you the ability to implement an electronic communication plan for employees. Employees pledge their support online and campaign administrators track results instantaneously. These flexible tools offer real-time reporting and secure transactions, giving you more time to focus on making your campaign fun and engaging. 

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Benefits of e-Pledge include: 
  • Real-time reporting of campaign progress 
  • Reduction of manual tasks for your company’s Employee Campaign Manager 
  • Ability to export records for payroll processing 
  • Secure, PCI-compliant online payment processing 
  • Keeps your company green by reducing paper waste 
  • Everyone at your company can participate, regardless of where they are working! 
Related Resources

Featured Campaign

Federal Reserve Bank of Richmond

The Federal Reserve brings the fun to their employees during their workplace campaign. At their campaign kick-off, their planning committee brings in food trucks, games and raffles to give their colleagues a fun break in the middle of the day. They pair this with speakers and engagement stations led by United Way so employees can learn a little something while partaking in the fun.

Interested in learning more about workplace campaigns?

Simply fill out the contact form below and a United Way representative will be in touch to help you get started or answer any questions you may have.

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