Barbara Couto Sipe is President & CEO. Throughout her career, she has been passionate about helping children, families, and communities thrive.

Before becoming CEO, Barbara led NextUp RVA, connecting Richmond-area teens with afterschool programs and opportunities that help them learn, grow, and succeed. She also previously served in leadership roles at United Way, including Vice President of Community Impact and Director of Smart Beginnings Greater Richmond.

A graduate of Virginia Commonwealth University with a degree in Social Work, Barbara has spent her career bringing people together to solve challenges, create opportunities, and strengthen our region for everyone.