Newsroom Update

Introducing Thriving Families, a new Basic Needs Assistance Program

United Way of Greater Richmond & Petersburg believes every family should have their basic needs met. Unfortunately, too many families in our region are working hard, but struggling to afford essential things like housing, food or child care.   

That’s why we have introduced Thriving Families, a new program that works with adults and children to keep families strong in moments of uncertainty.  

Thriving Families is a collaboration of local organizations serving families that are at risk of housing instability.  Using a two-generational approach, case managers connect both parents and children to supportive services like job training, food assistance or mental and physical health services. This whole family approach strengthens the entire family unit instead of treating each member separately. 

Thriving Families is generously supported by The Siemer Institute. 

Strong Families, Strong Communities

Thriving Families uses a two-generational approach to helping families. Adults receive the support they need to find a job and pay the bills, while children benefit from a more stable living situation.  

Our local United Way believes that stronger families create stronger communities. We run several programs that work with both parents and children. For example, our WomenRise program provides financial assistance to help single moms cover the cost of childcare while they work toward a post-secondary degree or credential. 


Emily Watkins
Director of Community Impact
United Way of Greater Richmond & Petersburg